146 treff

branding marketing
Brand meaning
Mark Batey
Bok Engelsk 2008 · Vis mer
Fashion brands : branding style from Armani to Zara
Mark Tungate
Bok Engelsk 2012 · Vis mer
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Sports teams, fans, and Twitter : the influence of social media on relationships and branding /
Brandi Watkins.
Bok Engelsk 2019 · Vis mer
The hero and the outlaw : building extraordinary brands through the power of archetypes
Margaret Mark and Carol S. Pearson
Bok Engelsk 2001 · Vis mer
Rivalry and group behavior among consumers and brands : comparisons in and out of the sport context /
Cody T. Havard.
Bok Engelsk 2021 · Vis mer
Contemporary brand management
Johny K. Johansson, Kurt A. Carlson
Bok Engelsk 2015 · Vis mer
The best of branding : best practices in corporate branding
James R. Gregory
Bok Engelsk 2004 · Vis mer
Corporate reputation : brand and communication
Stuart Roper, Chris Fill
Bok Engelsk 2012 · Vis mer
Democratizing luxury : name brands, advertising, and consumption in modern Japan
Annika A. Culver.
Bok Engelsk 2024 · Vis mer
Positioning for advantage : techniques and strategies to grow brand value /
Kimberly A. Whitler.
Bok Engelsk 2021 · Vis mer
The Brand Bubble : The Looming Crisis in Brand Value and How to Avoid it
Gerzema, John.
Bok Engelsk 2008 · Vis mer
Brand management strategies : luxury and mass markets /
D'Arienzo, William.
Bok Engelsk 2016 · Vis mer
Status Update : Celebrity, Publicity, and Branding in the Social Media Age
Marwick, Alice E.
Bok Engelsk 2013 · Vis mer
Design and strategy : a step-by-step guide /
Wanda Grimsgaard.
Bok Engelsk 2023 · Vis mer
Advocacy : championing ideas and influencing others /
John A. Daly.
Bok Engelsk 2011 · Vis mer
The journey to a personal brand
Douglas Commaille.
Bok Engelsk 2018 · Vis mer
Ethical branding and marketing : cases and lessons /
edited by Hagai Gringarten, Raúl Fernán...
Bok Engelsk 2021 · Vis mer
Effectiveness in context : a manual for brand building /
Les Binet, Peter Field.
Bok Engelsk 2018 · Vis mer
Brand hate : navigating consumer negativity in the digital world /
Küçük, S. Ümit,
Bok Engelsk 2018 · Vis mer
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Designing brand identity : an essential guide for the entire branding team
Alina Wheeler
Bok Engelsk 2017 · Vis mer
Brands and brand management : contemporary research perspectives
[edited by] Barbara Loken, Rohini Ahluwal...
Bok Engelsk 2010 · Vis mer
Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina.
Bok Engelsk 2009 · Vis mer
Brand management : an introduction through storytelling /
Emmanuel Mogaji.
Bok Engelsk 2021 · Vis mer
Brand management : an introduction through storytelling /
Emmanuel Mogaji.
Bok Engelsk 2021 · Vis mer
Brand new nation : capitalist dreams and nationalist designs in twenty-first century India
Ravinder Kaur
Bok Engelsk 2020 · Vis mer
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Follow the feeling : brand building in a noisy world /
Wright, Kai,
Bok Engelsk 2019 · Vis mer
Building distinctive brand assets
Jenni Romaniuk.
Bok Engelsk 2018 · Vis mer
Advances in corporate branding
edited by John M.T. Balmer, Brunel Univer...
Bok Engelsk 2017 · Vis mer
Branding : in five and a half steps
Michael Johnson.
Bok Engelsk 2016 · Vis mer
Designing brand identity : a comprehensive guide to the world of brands and branding /
Alina Wheeler, Rob Meyerson.
Bok Engelsk 2024 · Vis mer