Advances in corporate branding
edited by John M.T. Balmer, Brunel University London, UK, Shaun M. Powell, University of Wollongong, Australia, Joachim Kernstock, Center of Competence for Brand Management, Switzerland, and Tim Oliver Brexendorf, WHU - Otto Beisheim School of Management, Germany.
Bok Engelsk 2017
| Annen tittel | |
|---|---|
| Utgitt | Palgrave Macmillan
|
| Omfang | xiii, 205 sider : : illustrasjoner
|
| Emner | |
| ISBN | 1-352-00007-5
|
