Advocacy : championing ideas and influencing others /
John A. Daly.
Bok Engelsk 2011 · Electronic books.
| Utgitt | New Haven : : Yale University Press, , c2011.
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| Omfang | 1 online resource (387 p.)
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| Opplysninger | Bibliographic Level Mode of Issuance: Monograph. - The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.. - Electronic reproduction.
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| Emner | Branding (Marketing)
Communication in marketing. Social interaction. Psychology Vis mer... Social Change
Social Sciences Sociology & Social History kommunikasjon markedsføring branding merkevare ideer sosial samhandling |
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| Dewey | |
| ISBN | 9780300167757
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