Contemporary brand management
Johny K. Johansson, Kurt A. Carlson
Bok Engelsk 2015
| Utgitt | Thousand Oaks, CA : : Sage , 2015.
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|---|---|
| Omfang | XI, 259 s. : ill.
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| Opplysninger | Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
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| Emner | |
| Dewey | |
| ISBN | 9781452242873
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