Brands and brand management : contemporary research perspectives
[edited by] Barbara Loken, Rohini Ahluwalia and Michael J. Houston
Bok Engelsk 2010
Medvirkende | |
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Utgitt | New York : Routledge , cop. 2010
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Omfang | XXVIII, 311 s. : fig.
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Emner | |
Dewey | |
ISBN | 9781138882706. - 9781841697598
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