The hero and the outlaw : building extraordinary brands through the power of archetypes

Margaret Mark and Carol S. Pearson
Bok · Engelsk · 2001

Utgitt	New York : McGraw-Hill , c2001
Omfang	XII, 384 s. : ill.
Emner	Brand name products Branding (Marketing) Product management merkevareledelse
ISBN	0071364153. - 9780071364157