Ethical branding and marketing : cases and lessons /

edited by Hagai Gringarten, Raúl Fernández-Calienes.
Bok · Engelsk · 2021

Omfang	1 volume ;
Opplysninger	Originally published: 2019.
Emner	Branding (Marketing) - Moral and ethical aspects. Marketing - Moral and ethical aspects.
Dewey	174.4
ISBN	9780367786472 (pbk.) : : £36.99