Brands and brand management : contemporary research perspectives

[edited by] Barbara Loken, Rohini Ahluwalia and Michael J. Houston
Bok · Engelsk · 2010

Medvirkende	Ahluwalia, Rohini. Houston, Michael J.. Loken, Barbara.
Utgitt	New York : Routledge , cop. 2010
Omfang	XXVIII, 311 s. : fig.
Emner	Brand name products - Management Branding (Marketing) merkevarer markedssføring bedriftsøkonomi
Dewey	658.827
ISBN	9781138882706. - 9781841697598