Sports teams, fans, and Twitter : the influence of social media on relationships and branding /
Brandi Watkins.
Bok Engelsk 2019
| Utgitt | 2019.
|
|---|---|
| Omfang | 141 pages : : illustrations ;
|
| Opplysninger | Twitter for relationship building -- The fan-team relationship -- Getting social -- Online fan engagement & fan-team relationships -- Content strategies & relationship marketing -- Brand personality -- Connecting with athletes -- Dialogue -- Recommendations.. - "This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans"--. - info:sid/primo.exlibrisgroup.com-BIBSYS_ILS
|
| Emner | |
| Dewey | |
| ISBN | 1-4985-4005-8
|
