67 treff

relationship marketing
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
Ian H. Gordon
Bok Engelsk 1998 · Vis mer
Relationship marketing : exploring relational strategies in marketing
John Egan
Bok Engelsk 2011 · Vis mer
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Relationship marketing in the digital age
Robert W. Palmatier, Lena Steinhoff.
Bok Engelsk 2019 · Vis mer
Relationship marketing. 1. Shaking the foundations : the origins of relationship marketing

Bok Engelsk 2005 · Vis mer
Relationship marketing. 3. Paradigm or perspective : the future of relationship marketing

Bok Engelsk 2005 · Vis mer
Guanxi : relationship marketing in a Chinese context
Wong, Y. H.
Bok Engelsk 2001 · Vis mer
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Thorsten Hennig-Thurau, Ursula Hansen, ed...
Bok Engelsk 2000 · Vis mer
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - thirty relationships- of the new marketing paradigm
Evert Gummesson
Bok Engelsk 1999 · Vis mer
Total relationship marketing
Evert Gummesson
Bok Engelsk 2002 · Vis mer
Handbook of relationship marketing
Jagdish N. Sheth, Atul Parvatiyar, editor...
Bok Engelsk 2000 · Vis mer
International marketing relationships
Bridgewater, Susan
Bok Engelsk 2002 · Vis mer
Marketing : a relationship perspective /
Svend Hollensen, University of Southern D...
Bok Engelsk 2019 · Vis mer
Marketing management : a relationship approach
Svend Hollensen
Bok Engelsk 2015 · Vis mer
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Marketing mavens
Capon, Noel.
Bok Engelsk 2007 · Vis mer
Marketing channels : a relationship management approach
Lou E. Pelton, David Strutton, James R. L...
Bok Engelsk 1997 · Vis mer
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Customer-Centric Marketing : Build Relationships, Create Advocates, and Influence Your Customers.
Cundari, Aldo.
Bok Engelsk 2015 · Vis mer
Sell yourself first : the most critical element in every sales effort
Freese, Thomas A
Bok Engelsk 2010 · Vis mer
Customer Experience Management : A Revolutionary Approach to Connecting with Your Customers.
Schmitt, Bernd H.
Bok Engelsk 2003 · Vis mer
Handbook of customer engagement in tourism marketing
edited by Raouf Ahmad Rather, Haywantee R...
Bok Engelsk 2023 · Vis mer
Powering content : building a nonstop content marketing machine /
Laura Busche.
Bok Engelsk 2017 · Vis mer
Converting customer value : from retention to profit
Murphy, John A.
Bok Engelsk 2006 · Vis mer
Experiential marketing : consumer behavior, customer experience and the 7Es /
Batat, Wided.
Bok Engelsk 2019 · Vis mer
Managing the outsourcing relationship
Kim Langfield-Smith, David Smith, Carolyn...
Bok Engelsk 2000 · Vis mer
Supplier relationship management : unlocking the value in your supply base /
Jonathan O'Brien.
Bok Engelsk 2022 · Vis mer
The service-dominant logic of marketing : dialog, debate, and directions
edited by Robert F. Lusch and Stephen L. ...
Bok Engelsk 2006 · Vis mer
Supplier relationship management : unlocking the hidden value in your supply base
Jonathan O'Brien
Bok Engelsk 2018 · Vis mer
Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay
Ernan Roman
Bok Engelsk 2011 · Vis mer
Marketing the Sports Organisation : Building Networks and Relationships
Ferrand, Alain.
Bok Engelsk 2008 · Vis mer
A revolutionary opera : tell o forest!

Bok Engelsk 1974 · Vis mer
The one to one manager : real-world lessons in customer relationship management
Don Peppers and Martha Rogers
Bok Engelsk 2000 · Vis mer