Marketing the Sports Organisation : Building Networks and Relationships
Alain. Ferrand
Bok Engelsk 2008 · Electronic books.
| Utgitt | Hoboken : : Taylor and Francis, , 2008.
|
|---|---|
| Omfang | 1 online resource (320 p.)
|
| Opplysninger | Description based upon print version of record.. - Book Cover; Title; Copyright; Contents; Figures; Tables; Foreword; Preface; Acknowledgements; Abbreviations; Introduction; Chapter 1 Relationship marketing for sports organisations: Theoretical foundations and challenges; Chapter 2 Strategic analysis for relationship marketing; Chapter 3 Issues in implementing a relationship-marketing strategy; Chapter 4 British Judo case study: Relationship-marketing principles in a national governing body of sport; Chapter 5 Conclusion; Notes; References; Index. - Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes:a practical framework for implementing relationship ma
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0415453291. - 0415453305. - 9780415453295. - 9780415453301
|
