Total relationship marketing
Evert Gummesson
Bok Engelsk 2002
| Utgitt | Oxford : Butterworth-Heinemann , 2002
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| Omfang | XIII, 350 s. : ill.
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| Utgave | 2nd ed.
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| Opplysninger | "Marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm". - 1. utg. 1999. - Under tittelen på omslaget: Marketing management, relationship strategy and CRM approaches for the network economy
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| Emner | |
| ISBN | 0750654074
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