Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, sp - detaljert visning

Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay

Ernan Roman
Bok Engelsk 2011


Utgitt	New York : McGraw-Hill , cop. 2011
Omfang	XVI, 248 s. : ill., fig.
Emner	Consumer profiling Customer relations Database marketing Relationship marketing
ISBN	9780071740838