Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - thirty relationships- of the new marketing paradigm
Evert Gummesson
Bok Engelsk 1999
| Utgitt | Boston, Mass : Butterworth-Heinemann , 1999
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|---|---|
| Omfang | XIII, 281 s. : ill.
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| Emner | |
| ISBN | 075064463X
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