Converting customer value : from retention to profit

John Murphy ; with J. Burton, R. Gleaves and J. Kitshoff
Bok · Engelsk · 2006 John A. Murphy

Utgitt	Hoboken, N.J. : Wiley , c2006
Omfang	XXVIII, 388 s. : ill
Emner	Business planning Customer relations - Management Relationship marketing
ISBN	0470016345