Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch
Bok Engelsk 2007
| Utgitt | Boston, Mass. : McGraw-Hill , c2007
|
|---|---|
| Omfang | XXVI, 820 s. : ill.
|
| Utgave | 7th ed.
|
| Emner | Advertising
Communication in marketing Sales promotion Annonsering Vis mer... Markedskommunikasjon
Markedsføring Reklame Markedsføring((No-TrBIB)HUME07755) Reklame((NO-TrBIB)HUME07756) reklame markedskommunikasjon markedsføring promotering kommunikasjon |
| Dewey | |
| ISBN | 0071105891. - 9780071105897
|
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