Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch
Bok Engelsk 1998
Utgitt | Boston : Irwin/McGraw-Hill , c1998
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Omfang | XXII, 762 s. : ill.
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Utgave | 4th ed.
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Opplysninger | Revidert utgave av: Introduction to advertising and promotion, 1995
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Emner | |
ISBN | 0071152075. - 0256218994
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