Advertising and promotion : an integrated marketing communications perspective


George E. Belch & Michael A. Belch
Bok Engelsk 1998
Utgitt
Boston : Irwin/McGraw-Hill , c1998
Omfang
XXII, 762 s. : ill.
Utgave
4th ed.
Opplysninger
Revidert utgave av: Introduction to advertising and promotion, 1995
Emner
Advertising
Communication in marketing
Sales promotion
reklame annonsering markedsføring
ISBN
0071152075. - 0256218994

Andre utgaver/formater

Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch

Bok · Engelsk · 2007
Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch

Bok · Engelsk · 2009
Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch

Bok · Engelsk · 2012
Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch

Bok · Engelsk · 2004
Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch

Bok · Engelsk · 2014
Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch

Bok · Engelsk · 2001

Bibliotek som har denne