Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch
Bok Engelsk 2001
Utgitt | Boston : McGraw-Hill/Irwin , 2001
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Omfang | 1 b. (flere pag.) : ill.
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Utgave | 5th ed.
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Opplysninger | Revidert utgave av: Introduction to advertising and promotion, 1995
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Emner | |
ISBN | 0072314451
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