Advertising and promotion : an integrated marketing communications perspective


George E. Belch & Michael A. Belch
Bok Engelsk 2001
Utgitt
Boston : McGraw-Hill/Irwin , 2001
Omfang
1 b. (flere pag.) : ill.
Utgave
5th ed.
Opplysninger
Revidert utgave av: Introduction to advertising and promotion, 1995
Emner
ISBN
0072314451

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