Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch
Bok Engelsk 2004
Utgitt | Boston : McGraw-Hill/Irwin , c2004
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Omfang | XXVI, 779, [68] s. : ill.
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Utgave | 6th ed.
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Emner | |
ISBN | 0071214380. - 0072536764
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