Advertising and promotion : an integrated marketing communications perspective


George E. Belch & Michael A. Belch
Bok Engelsk 2004
Utgitt
Boston : McGraw-Hill/Irwin , c2004
Omfang
XXVI, 779, [68] s. : ill.
Utgave
6th ed.
Emner
Advertising
Communication in marketing
Sales promotion
Reklame
markedskommunikasjon markedsføring
ISBN
0071214380. - 0072536764

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