Advertising and promotion : an integrated marketing communications perspective


George E. Belch & Michael A. Belch
Bok Engelsk 2014
Utgitt
New York : McGraw-Hill , 2014
Omfang
XXXIV, 842 s. : ill
Utgave
10th ed.
ISBN
0078028973. - 9780078028977

Andre utgaver/formater

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