Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch
Bok Engelsk 2009
Utgitt | Boston, Mass. : McGraw-Hill/Irwin , c2009
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Omfang | XXV, 838 s. : ill.
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Utgave | 8th ed.
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Emner | reklame markedskommunikasjon markedsføring promotering kommunikasjon
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ISBN | 0071284400. - 9780071284400
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