Advertising and promotion : an integrated marketing communications perspective


George E. Belch & Michael A. Belch
Bok Engelsk 2009
Utgitt
Boston, Mass. : McGraw-Hill/Irwin , c2009
Omfang
XXV, 838 s. : ill.
Utgave
8th ed.
Emner
reklame markedskommunikasjon markedsføring promotering kommunikasjon
ISBN
0071284400. - 9780071284400

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