Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch
Bok Engelsk 2012
Utgitt | New York : McGraw-Hill/Irwin , cop. 2012
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Omfang | XXXV, 769 s. : ill.
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Utgave | 9th ed.
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Emner | reklame markedsføring kundeatferd reklamekampanjer
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ISBN | 9780071314404
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