Advertising and promotion : an integrated marketing communications perspective


George E. Belch & Michael A. Belch
Bok Engelsk 2012
Utgitt
New York : McGraw-Hill/Irwin , cop. 2012
Omfang
XXXV, 769 s. : ill.
Utgave
9th ed.
Emner
reklame markedsføring kundeatferd reklamekampanjer
ISBN
9780071314404

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