38 treff

branding marketing management
Brand meaning
Mark Batey
Bok Engelsk 2008 · Vis mer
Contemporary brand management
Johny K. Johansson, Kurt A. Carlson
Bok Engelsk 2015 · Vis mer
The hero and the outlaw : building extraordinary brands through the power of archetypes
Margaret Mark and Carol S. Pearson
Bok Engelsk 2001 · Vis mer
The best of branding : best practices in corporate branding
James R. Gregory
Bok Engelsk 2004 · Vis mer
Corporate reputation : brand and communication
Stuart Roper, Chris Fill
Bok Engelsk 2012 · Vis mer
Positioning for advantage : techniques and strategies to grow brand value /
Kimberly A. Whitler.
Bok Engelsk 2021 · Vis mer
The Brand Bubble : The Looming Crisis in Brand Value and How to Avoid it
Gerzema, John.
Bok Engelsk 2008 · Vis mer
Brand risk : adding risk literacy to brand management
David Abrahams
Bok Engelsk 2008 · Vis mer
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Building distinctive brand assets
Jenni Romaniuk.
Bok Engelsk 2018 · Vis mer
Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds.
Taylor, David.
Bok Engelsk 2004 · Vis mer
Wikibrands : reinventing your company in a customer-driven marketplace /
Moffitt, Sean.
Bok Engelsk 2011 · Vis mer
Brandraising : How Nonprofits Raise Visibility and Money Through Smart Communications
Durham, Sarah.
Bok Engelsk 2009 · Vis mer
The science and art of branding
Giep Franzen and Sandra Moriarty
Bok Engelsk 2009 · Vis mer
Branding governance : a participatory approach to the brand building process
Nicholas Ind and Rune Bjerke
Bok Engelsk 2007 · Vis mer
Brand Identity Factors : Developing a Successful Islamic Brand.
Alihodzic, Vedad.
Bok Engelsk 2012 · Vis mer
Brands and brand management : contemporary research perspectives
[edited by] Barbara Loken, Rohini Ahluwal...
Bok Engelsk 2010 · Vis mer
B2B Brand Management : The Success Dimensions of Business Brands
Kotler, Philip.
Bok Engelsk 2006 · Vis mer
A master class in brand planning : the timeless works of Stephen King
edited by Judie Lannon, Merry Baskin
Bok Engelsk 2007 · Vis mer
Maximize Your Social : A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success.
Schaffer, Neal.
Bok Engelsk 2013 · Vis mer
Brand management : research, theory and practice
Tilde Heding, Charlotte F. Knudtzen and M...
Bok Engelsk 2009 · Vis mer
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Branding your business : promoting your business, attracting customers, and standing out in the market place
James Hammond
Bok Engelsk 2008 · Vis mer
Passion Branding : Harnessing the Power of Emotion to Build Strong Brands
Duffy, Neill.
Bok Engelsk 2004 · Vis mer
Brand management : mastering research, theory and practice /
Tilde Heding, Charlotte F. Knudtzen and M...
Bok Engelsk 2020 · Vis mer
Brand management strategies : luxury and mass markets /
D'Arienzo, William.
Bok Engelsk 2016 · Vis mer
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
Neumeier, Marty.
Bok Engelsk 2006 · Vis mer
Effective intellectual property management for small to medium businesses and social enterprises : IP branding, licenses, trademarks, copyrights, patents, and contractual arrangements /
Francina Cantatore, Elizabeth Crawford-Sp...
Bok Engelsk · Vis mer
Employer Brand Management : Practical Lessons from the World's Leading Employers.
Mosley, Richard.
Bok Engelsk 2014 · Vis mer
Corporate reputations, branding, and managing : a strategic approach to HR
Graeme Martin and Susan Hetrick
Bok Engelsk 2006 · Vis mer
Harvard business review on reinventing your marketing

Bok Engelsk 2011 · Vis mer
Activate brand purpose : how to harness the power of movements to transform your company /
Scott Goodson, Chip Walker.
Bok Engelsk 2021 · Vis mer