The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by Marty Neumeier.
Bok Engelsk 2006 Marty. Neumeier,· Electronic books
| Utgitt | Berkekley, CA : : New Riders, , c2006.
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| Omfang | 1 online resource (194 p. ) : ill. ;
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| Utgave | Rev. ed.
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| Opplysninger | "AIGA"--Cover.. - Includes index.. - The title proper, other title information, and statement of reponsibility spread into four pages.
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| Emner | Brand name products
Brand name products - Marketing Brand name products - Planning Branding (Marketing) Vis mer... Business & Economics
Management Styles & Communication Management branding merkevarebygging kommunikasjon kreativitet markedsføring merkevarer |
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| Dewey | |
| ISBN | 0321348109
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