Brand management : research, theory and practice

Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
Bok Engelsk 2009


Utgitt	London : Routledge , 2009
Omfang	XVIII, 267 s. : ill.
Emner	Brand name products. Branding (Marketing) Marketing : (DLC)sh 85081333 Product management. Vis mer... Trademarks Marknadsföring : 153483 Märkesvaror : 168480 Varumärken : 162128 merkevarer branding varemerker
Dewey	658.827
ISBN	0415443261. - 041544327X. - 9780415443272
ISBN(galt)	9780415443265 ib.

Brand management : research, theory and practice
Tilde Heding, Charlotte F. Knudtzen and M...

Bok · Engelsk · 2016

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