Brandraising : How Nonprofits Raise Visibility and Money Through Smart Communications
Sarah. Durham
Bok Engelsk 2009 · Electronic books.
| Annen tittel | |
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| Utgitt | Chichester : : Wiley, , 2009.
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| Omfang | 1 online resource (207 p.)
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| Opplysninger | Description based upon print version of record.. - Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications; Contents; Chapter 1: Brandraising; Chapter 2: Principles of Effective Communications; Chapter 3: Overview of Brandraising; Chapter 4: Brandraising at the Organizational Level; Chapter 5: Brandraising at the Identity Level; Chapter 6: Brandraising at the Experiential Level; Chapter 7: Implementing Brandraising; Acknowledgments; About the Author; References; Index. - In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and ma
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9780470527535
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