216 treff

brand name products
The Brandmindset
Duane E. Knapp
Bok Engelsk 2000 · Vis mer
Brand leadership
David A. Aaker, Erich Joachimsthaler
Bok Engelsk 2000 · Vis mer
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Building strong brands
David A. Aaker
Bok Engelsk 1996 · Vis mer
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Brand culture
edited by Jonathan E. Schroeder and Miria...
Bok Engelsk 2005 · Vis mer
Brand assets
Tony Tollington
Bok Engelsk 2002 · Vis mer
Tovarnye znaki
Soboleva, T. A.
Bok Russisk 1986 · Vis mer
Brand power
edited by Paul Stobart
Bok Engelsk 1994 · Vis mer
An investigation of brand choice processes
Wierenga, B
Bok Engelsk 1974 · Vis mer
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
David A. Aaker
Bok Engelsk 2004 · Vis mer
Strategic brand management
Richard Rosenbaum-Elliott, Larry Percy & ...
Bok Engelsk 2018 · Vis mer
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The best of branding : best practices in corporate branding
James R. Gregory
Bok Engelsk 2004 · Vis mer
Positioning for advantage : techniques and strategies to grow brand value /
Whitler, Kimberly A.,
Bok Engelsk 2021 · Vis mer
Sonic branding : an introduction
Daniel M. Jackson ; edited by Paul Fulber...
Bok Engelsk 2003 · Vis mer
Brandsimple : how the best brands keep it simple and succeed
Allen P. Adamson
Bok Engelsk 2006 · Vis mer
Positioning for advantage : techniques and strategies to grow brand value /
Kimberly A. Whitler.
Bok Engelsk 2021 · Vis mer
Museum branding : how to create and maintain image, loyalty, and support
Margot A. Wallace
Bok Engelsk 2006 · Vis mer
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Managing brand equity : capitalizing on the value of a brand name
David A. Aaker
Bok Engelsk 1991 · Vis mer
Building distinctive brand assets
Jenni Romaniuk.
Bok Engelsk 2018 · Vis mer
Global brand integrity management : how to protect your product in today's competitive environment
Richard S. Post and Penelope N. Post
Bok Engelsk 2008 · Vis mer
Living brands : collaboration + innovation = customer fascination
Raymond A. Nadeau
Bok Engelsk 2007 · Vis mer
Advertising & promotion : Chris Hackley and Rungpaka Amy Hackley.
Hackley, Christopher E.,
Bok Engelsk 2015 · Vis mer
The business of brands
by Jon Miller & David Muir
Bok Engelsk 2004 · Vis mer
IMC, the next generation : five steps for delivering value and measuring returns using marketing communication /
by Don E. Schultz, Heidi F. Schultz.
Bok Engelsk 2004 · Vis mer
Brands and branding
Rita Clifton and John Simmons with Sameen...
Bok Engelsk 2003 · Vis mer
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Building the brand-driven business : operationalize your brand to drive profitable growth
Scott M. Davis, Michael Dunn ; foreword b...
Bok Engelsk 2002 · Vis mer
Advertising media planning : a brand management approach
Larry D. Kelley and Donald W. Jugenheimer...
Bok Engelsk 2004 · Vis mer
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Competitive strategy for media firms : strategic and brand management in changing media markets
Sylvia M. Chan-Olmsted
Bok Engelsk 2005 · Vis mer
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A Branded World : Adventures in Public Relations and the Creation of Superbrands
Levine, Michael P.
Bok Engelsk 2003 · Vis mer
Brand asset management : driving profitable growth through your brands
Scott M. Davis
Bok Engelsk 2000 · Vis mer
Strategic brand management : building, measuring, and managing brand equity /
Kevin Lane Keller, Vanitha Swaminathan
Bok Engelsk 2020 · Vis mer