Building the brand-driven business : operationalize your brand to drive profitable growth
Scott M. Davis, Michael Dunn ; foreword by David A. Aaker
Bok Engelsk 2002
| Utgitt | San Francisco : Jossey-Bass , c2002
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|---|---|
| Omfang | XV, 299 s. : ill.
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| Emner | Brand name products
Product management merkevarer varehandel merkevarebygging strategi strategisk markedsføring produktutvikling |
| ISBN | 0787962554
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