Competitive strategy for media firms : strategic and brand management in changing media markets

Sylvia M. Chan-Olmsted
Bok · Engelsk · 2005

Utgitt	Mahwah, N.J. : L. Erlbaum Associates , 2005
Omfang	XIV, 242 s. : ill.
Emner	Brand name products - Management Brand name products - Marketing Broadcasting - Management
ISBN	0805848126