Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
David A. Aaker
Bok Engelsk 2004
| Utgitt | New York : Free Press , c2004
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|---|---|
| Omfang | XVIII, 348 s. : ill.
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| Emner | Brand name products - Management
Brand name products - Marketing Brand name products - Planning Brand name products - Valuation Management merkevarebygging branding strategier |
| ISBN | 0743249380
|
