Brandsimple : how the best brands keep it simple and succeed
Allen P. Adamson
Bok Engelsk 2006
| Utgitt | New York : Palgrave Macmillan , 2006
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|---|---|
| Omfang | XXV, 230 s. : ill.
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| Emner | Brand name products - Philosophy
Brand name products - Planning Business names - Philosophy merkevarer merkevarebygging branding |
| ISBN | 1403974055. - 9781403974051
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