Museum branding : how to create and maintain image, loyalty, and support

Margot A. Wallace
Bok Engelsk 2006


Utgitt	Lanham, Md. : AltaMira Press , c2006
Omfang	X, 193 s. : ill.
Emner	Brand name products - United States Business names - United States Museum attendance - United States Museums - Management - United States Vis mer... Museums - Public relations - United States Museologi Museumsvirksomhet Museer USA museer merkevarebygging branding nonprofit
Geografisk emneord
Dewey	069
ISBN	0759109923. - 0759109931. - 9780759109926. - 9780759109933

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