Marketing for hospitality and tourism


Philip Kotler Philip Kotler, John Bowen, James Makens
Bok Engelsk 1999
Utgitt
Upper Saddle River, N.J. : Prentice Hall , c1999
Omfang
XV, 800 s. : ill.
Utgave
2nd ed.
Emner
Hospitality industry - Marketing
Tourism - Marketing
turisme markedsføring reiseliv servicenæring hotell restaurant
ISBN
0130110310. - 0130807958

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