Marketing for hospitality and tourism
Philip Kotler Philip Kotler, John T. Bowen, James C. Makens
Bok Engelsk 2014
| Utgitt | Upper Saddle River, N.J. : Pearson Education , cop. 2014
|
|---|---|
| Omfang | XXI, 682 s. : ill.
|
| Utgave | 6th ed.
|
| Opplysninger | 1. utg. 1996
|
| Emner | Hospitality industry - Marketing
Tourism - Marketing Tourist trade - Marketing Markedsføring Vis mer... Reiselivsnæring
Servicenæringer Turistnæring markedsføring reiseliv turisme servicenæring bedriftsøkonomi |
| Dewey | |
| ISBN | 0133956253
|
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