The media handbook : a complete guide to advertising media selection, planning, research, and buying

Helen Katz
Bok · Engelsk · 2003 Helen E. Katz

Utgitt	Mahwah, N.J. : Lawrence Erlbaum , c2003
Omfang	XIX, 185 s. : ill.
Utgave	2nd ed.
Emner	Advertising media planning Marketing channels Mass media and business markedsføring avertering massekommunikasjon
ISBN	0805842675. - 0805842683