The media handbook : a complete guide to advertising media selection, planning, research, and buying
Helen Katz
Bok Engelsk 2010 Helen E. Katz
| Utgitt | New York : Routledge , cop. 2010
|
|---|---|
| Omfang | XII, 212 s.
|
| Utgave | 4th ed.
|
| Emner | Advertising media planning
Marketing channels Mass media and business media reklame markedsføring marknadsføring |
| Dewey | |
| ISBN | 9780415873536. - 9780415873543
|
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Helen E. Katz
Helen Katz
Bok · Engelsk · 2003
Helen E. Katz
Helen Katz
Bok · Engelsk · 2003
