Power brands : measuring, making and managing brand success
Hajo Riesenbeck and Jesko Perrey
Bok Engelsk 2009
| Utgitt | Weinheim : Wiley-VCH , c2009
|
|---|---|
| Omfang | XVIII, 348 s. : ill.
|
| Utgave | 2nd, revised and enhanced ed.
|
| ISBN | 9783527503902
|
Power brands : measuring, making and managing brand success
Hajo Riesenbeck and Jesko Perrey
Bok · Engelsk · 2007
Hajo Riesenbeck and Jesko Perrey
Bok · Engelsk · 2007
