Power brands : measuring, making and managing brand success
Hajo Riesenbeck and Jesko Perrey
Bok Engelsk 2007
| Utgitt | Weinheim : Wiley-VCH , c2007
|
|---|---|
| Omfang | XII, 274 s. : ill.
|
| ISBN | 9783527502820
|
Power brands : measuring, making and managing brand success
Hajo Riesenbeck and Jesko Perrey
Bok · Engelsk · 2009
Hajo Riesenbeck and Jesko Perrey
Bok · Engelsk · 2009
