39 treff

Aaker David A.
Brand leadership
David A. Aaker, Erich Joachimsthaler
Bok Engelsk 2000
Marketing research
David A. Aaker, V. Kumar, George S. Day
Bok Engelsk 2007
Marketing research
David A. Aaker, V. Kumar, George S. Day
Bok Engelsk 2001
Strategic market management
David A. Aaker
Bok Engelsk 2014
Marketing research
David A. Aaker, V. Kumar, George S. Day
Bok Engelsk 2004
Marketing research
David A. Aaker, V. Kumar, George S. Day
Bok Engelsk 1998
Building strong brands
David A. Aaker
Bok Engelsk 1996
Strategic market management
David A. Aaker
Bok Engelsk 2011
Strategic market management
David A. Aaker, Christine Moorman.
Bok Engelsk 2024
Strategic market management
David A. Aaker, Damien McLoughlin
Bok Engelsk 2007
Strategic market management
David A. Aaker
Bok Engelsk 2005
Strategic market management
David A. Aaker
Bok Engelsk 2008
Marketing research
David A. Aaker, V. Kumar, George S. Day
Bok Engelsk 1995
Marketing research
David A. Aaker, George S. Day
Bok Engelsk 1990
Strategic market management : global perspectives
David A. Aaker, Damien McLoughlin
Bok Engelsk 2010
Advertising management
David A. Aaker, Rajeev Batra, John G. Mye...
Bok Engelsk 1992
Advertising management
David A. Aaker, John G. Myers
Bok Engelsk 1987
Marketing research
David A. Aaker, George S. Day
Bok Engelsk 1986
Advertising management
David A. Aaker, John G. Myers
Bok Språk ikke angitt 1975
Building strong brands
David A. Aaker
Bok Engelsk 2010
Strategic market management
Aaker, David A.
Bok Engelsk 2005
Strategic market management
David A. Aaker
Bok Engelsk 2001
Strategic market management
David A. Aaker
Bok Engelsk 1998
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
David A. Aaker
Bok Engelsk 2004
Strategic market management
David A. Aaker
Bok Engelsk 1992
Strategic market management
David A. Aaker
Bok Engelsk 1988
Brand relevance : making competitors irrelevant
David A. Aaker
Bok Engelsk 2011
Developing business strategies
David A. Aaker
Bok Språk ikke angitt 1988
Strategic market management
David A. Aaker
Bok Engelsk 1984
Managing brand equity : capitalizing on the value of a brand name
David A. Aaker
Bok Engelsk 1991