Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Marieke de Mooij
Bok Engelsk 1994 Marieke K. de Mooij
| Utgitt | New York : Prentice Hall , 1994
|
|---|---|
| Omfang | XXII, 570 s. : ill.
|
| Utgave | 2nd ed.
|
| Emner | reklame
|
| ISBN | 0132885980
|
Advertising worldwide : concepts, theories, and practice of international, multinational and global advertising
Marieke K. de Mooij, with Warren J. Keega...
Bok · Engelsk · 1991
Marieke K. de Mooij, with Warren J. Keega...
Bok · Engelsk · 1991
