Advertising worldwide : concepts, theories, and practice of international, multinational and global advertising
Marieke K. de Mooij, with Warren J. Keegan
Bok Engelsk 1991
| Utgitt | New York : Prentice Hall , 1991
|
|---|---|
| Omfang | xvi, 440 s. : ill.
|
| Emner | |
| ISBN | 0134718976
|
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Marieke K. de Mooij
Marieke de Mooij
Bok · Engelsk · 1994
Marieke K. de Mooij
Marieke de Mooij
Bok · Engelsk · 1994
