From brand vision to brand evaluation : the strategic process of growing and strengthening brands

Leslie de Chernatony
Bok · Engelsk · 2006 Leslie De Chernatony

Utgitt	Oxford : Butterworth Heinemann , 2006
Omfang	XVIII, 318 s., pl. : ill.
Utgave	2nd ed.
Emner	Markedsføring : (NO-TrBIB)HUME07755 Merkevarer : (NO-TrBIB)HUME19596
ISBN	0750667494. - 9780750667494