From brand vision to brand evaluation : the strategic process of growing and strengthening brands


Leslie de Chernatony
Bok Engelsk 2010 Leslie De Chernatony
Utgitt
Amsterdam : Elsevier/Butterworth-Heinemann , 2010
Omfang
XVI, 376 s. : ill.
Utgave
3rd ed.
Emner
ISBN
9781856177733

Andre utgaver/formater
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
Leslie de Chernatony

Bok · Engelsk · 2006

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