Integrated marketing communications in advertising and promotion

Terence A. Shimp
Bok Engelsk 2010


Utgitt	Mason, Ohio : Thomson/South-Western , cop.2010
Omfang	XX, 668 s. : ill.
Utgave	8th ed.
Emner	Advertising Communication in marketing Direct marketing Sales promotion markedsføring reklame
ISBN	0324665318. - 9780324665314

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