Integrated marketing communications in advertising and promotion
Terence A. Shimp
Bok Engelsk 2007
| Utgitt | Mason, Ohio : Thomson/South-Western , c2007
|
|---|---|
| Omfang | XX, 629 s. : ill.
|
| Utgave | 7th ed.
|
| Opplysninger | Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
|
| Emner | |
| ISBN | 0324321430. - 0324408080
|
Integrated marketing communications in advertising and promotion
Terence A. Shimp
Bok · Engelsk · 2010
Terence A. Shimp
Bok · Engelsk · 2010
