Lovemarks : the future beyond brands

Kevin Roberts ; foreword by A.G. Lafley
Bok Engelsk 2005


Utgitt	New York : PowerHouse Books , 2005
Omfang	245 s. : ill.
Utgave	2nd ed.
Emner	Advertising - Brand name products Brand name products - Marketing Trademarks branding merkevarer
ISBN	157687270X. - 9781576872703

Lovemarks : the future beyond brands
Kevin Roberts ; foreword by A.G. Lafley

Bok · Engelsk · 2004

Biblioteksøk