Lovemarks : the future beyond brands

Kevin Roberts ; foreword by A.G. Lafley
Bok Engelsk 2004


Utgitt	New York : PowerHouse Books , 2004
Omfang	221 s. : col. ill.
Emner	Advertising - Brand name products Brand name products - Forecasting Brand name products - Marketing Trademarks
ISBN	1576872041

Lovemarks : the future beyond brands
Kevin Roberts ; foreword by A.G. Lafley

Bok · Engelsk · 2005

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