The philosophy of branding : great philosophers think brands
Thom Braun
Bok Engelsk 2007
| Utgitt | London : Kogan , 2007
|
|---|---|
| Omfang | 192 s.
|
| Emner | Brand name products - Philosophy
Business names - Philosophy Product management - Philosophy Merkevarer merkevareledelse varemerker filosofi |
| ISBN | 0749450002. - 9780749450007
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