The philosophy of branding : great philosophers think brands
Thom Braun
Bok Engelsk 2004
| Utgitt | London : Kogan Page , 2004
|
|---|---|
| Omfang | 192 s.
|
| Emner | Brand name products - Philosophy
Business names - Philosophy Product management - Philosophy varemerker merkevarer produktnavn |
| ISBN | 0749441933
|
