Market-based management : strategies for growing customer value and profitability
Roger J. Best
Bok Engelsk 2009
| Utgitt | Upper Saddle River, N.J. : Pearson/Prentice Hall , cop. 2009
|
|---|---|
| Omfang | 545 s. : ill.
|
| Utgave | 5th ed.
|
| Emner | Fracture mechanics
Marketing - Management Strength of materials Markedsføring Vis mer... Markedsorientert ledelse
Strategisk planlegging markedsundersøkelser markedsføring ledelse kundebehandling |
| Dewey | |
| ISBN | 0138133964. - 9780138133962
|
Market-based management : strategies for growing customer value and profitability
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